Swahili Backstory: Trashy Bags
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Clean it up!In West Africa, "sachet water" is big business. With significantly less packaging than bottled water, these cool little pouches seemed to be an environmental coup, until discarded sachets started clogging the streets, beaches and waterways. One creative company in Accra, Ghana, is transforming an environmental and health menace into a recycling and education movement. |
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Meet Trashy Bags
The company hopes to eventually see Smart Shoppers replacing disposable plastic bags in grocery stores, thus expanding employment opportunities and increasing recycling education while inspiring Ghanaians to creatively and cooperatively tackle widespread national issues. Through engaging appearances in films, fashion shows and shopping centers, the Trashy Bags team is presenting problem solving as both fashionable and fun.